Eight questions, about five minutes

Where is your business leaking?

There are five places a business loses people between “interested” and “committed.” Odds are you're solid in most of them. It's the one you haven't looked at that does the damage.

Answer eight questions and you'll see all five scored, your weakest one named, and what that weak spot is quietly costing you. No email needed to see any of it.

Question 1 of 8 · Front door
A stranger lands on your website. Can they tell, without scrolling, what you do and who you do it for?
Question 2 of 8 · Front door
How many different things does your homepage ask a visitor to do?
Question 3 of 8 · Capture
It's 9 on a Tuesday night and somebody decides they want to talk to you. What can they actually do right then?
Question 4 of 8 · Capture
When a new inquiry comes in, how long before a real person answers?
Question 5 of 8 · Discoverability
Somebody needs exactly what you sell but has never heard of you. Do they find you?
Question 6 of 8 · Direction
Could you say, in one sentence, the bet your business is making right now?
Question 7 of 8 · Direction
When you picked your current direction, how many real alternatives did you take far enough to compare?
Question 8 of 8 · Follow-through
Somebody raises their hand and then doesn't buy. What happens next?

Last step: aim it at your business

The same answers mean different things at a two-person shop than at a twenty-person firm. These four point the result at yours.

Ballpark is fine. The same leak costs a $4M firm a lot more than a $400k one.
If I end up writing yours up, this lets me talk about your actual site instead of sites in general.