What I write

Senior-level output, available now.

You know the situation: you're managing five clients, two campaigns just dropped at once, and your best writer is on a deadline. That's where I come in. I produce placement-grade copy without the agency markup.

✓ Press releases: Wire-ready, AP style, structured the way answer engines parse content as well as for journalist skim.
✓ Media pitches: Tight, reporter-ready notes that lead with the story, not the company. Written the way an editor expects to receive it, not to check a box.
✓ Executive bylines and op-eds: Ghostwritten in the executive's voice. Sourced with real credentials and fact-checked before delivery.
✓ Briefing documents: Executive media prep decks, holding statements, Q&A documents, and message briefs.
✓ Announcement copy: Product launches, partnership announcements, leadership transitions, and award recognition.

Per press release

$400 – $800

Standard turnaround 48 hours. Rush available at $150 surcharge. Price varies by research lift and length.

Per media pitch

$200 – $400

Pitch plus one revision. Reporter-matched angles included. Package pricing available for volume.

Hourly overflow blocks

$100 – $150/hr

Bylines, briefing docs, ghostwriting, and multi-piece projects. Minimum 2 hours. Weekly invoice.

Track record

The credential that earns top-band rates.

Not an aggregator. Not a generalist content farm. I'm a working PR professional who ran strategy and execution at a Fortune 60 insurer for seven-plus years and has placed stories in national outlets as a solo practitioner.

617K+ EMV

Earned media value on a single DeLorean campaign: NBC Chicago, Chicago Tribune, syndicated nationwide. Solo execution, no agency.

Today Show / GMA

Morning segments placed and produced for a Fortune 60 brand. Black Friday and tax-season national segments for a Fortune 60 insurer's identity-protection brand.

7+ years

Senior corporate PR at a Fortune 60 insurer. Experience includes story mining, agency orchestration (Golin, Ketchum, Edelman), and full in-house execution.

4,000 subscribers

Owned and ran the Daily News Brief to roughly 4,000 recipients for six years. Copy written, edited, and shipped every day.

Bloomberg

Placed and produced a Bloomberg Business partnership piece on flexible work. Coined the title "workplace futurist" for a company spokesperson to make her pitchable.

20+ years

Comms career spanning law enforcement PIO, Fortune 60 corporate PR, and now Catalyst19. Placements from local TV to national broadcast and wire.

Who this is for

Boutique PR agencies and solo practitioners who need a senior writer on the bench, not a junior on a learning curve. I understand agencies: I worked alongside Golin, Ketchum, and Edelman for years. I know how to match your client's voice, hit your deadline, and not make you babysit the work.

I work per-piece or hourly. No retainer, no monthly minimum. If you have something dropping next week, let's talk today.

Sample work

See the work before you commit.

Three sample press releases and two media pitches, built to demonstrate range across industries and announcement types. These are illustrative samples, not client work, created to show format, voice, and judgment.

Sample Release 1: B2B Software Product Launch

Tech company product announcement. Shows how to lead with business impact, not feature list. AP style, wire-ready.
View sample release →
Sample Release 2: Executive Appointment Announcement

Corporate leadership transition. This is the hardest release to get right, and it leads with the person, not the title.
View sample release →
Sample Release 3: Community Partnership / Corporate Initiative

Social impact announcement. Shows ability to handle nonprofit and CSR tone without going soft on news value.
View sample release →
Sample Pitch 1: Trend Story for Regional Business Press

Reporter-targeted pitch: tight angle, one data point, clear story hook. The kind built to earn a reply.
View sample pitch →
Sample Pitch 2: Executive Profile for Trade Publication

Profile pitch with a fresh peg and a tight two-paragraph ask. Shows the difference between PR speak and reporter bait.
View sample pitch →

Work together

Tell me what you've got.

Start with a short email and I'll respond within one business day with availability, a rate, and any questions I need answered before I start.

Start this project

Or email ben@catalyst19.com directly.

Overflow writing that's ready when you're slammed.

Senior-level output, available now.

The credential that earns top-band rates.

Who this is for

See the work before you commit.

Tell me what you've got.