Ben Tobias
Former career police officer, six years as the Gainesville (FL) Police Department's only spokesperson.
Nearly a decade in corporate communications at a Fortune 60 insurer.
The last few years building software with AI.
As a cop, I used words instead of the tools on my belt. As a spokesperson, I fielded everything from barking dogs to a murder case that drew international media attention. At the insurer, I got executives ready for the camera.
How I work
- A named person on your team approves what goes out.
- I tell you when AI drafted something.
- No AI-generated voice or face speaks in your name.
- You own what I write for you and anything I build in your accounts. I keep my methods.
- A Hot Seat statement is a draft for your lawyer. It isn't legal advice.
The three jobs: Fractional Communications Chief, Hot Seat and Build Sprint.
Field notes: what I learned from the first 30 minutes of a crisis, the questions leaders get wrong on camera, and more.