Field notes
Short, plain answers to the questions that come up when something goes wrong, when a camera's coming, or when your own people hear it last.
What to say in the first 30 minutes after something goes wrong
Who talks, what the first statement must say, and what it must never say.
The questions leaders get wrong on camera, and how to rehearse them
The timeline question, the either-or, the promise, the hypothetical and the silence, and how to practice every one of them.
How to write a holding statement
The six parts, what stays out, and an invented example you can borrow the shape of.
Why staff hear the news last, and what a weekly note from the top fixes
How staff end up last in line, and the short weekly note that puts them back on the same channel as you.